The Personal Brand Series: Part 1

It is almost certain that you have been bombarded with the term ‘personal branding’ and how it’s relevant to your profession. You might think it’s a new fad or term that will fade away, but in today’s world, it’s more important than ever to help you achieve your goals, no matter the industry you are in.

What is a Personal Brand?

But what’s a Personal Brand you might ask? You can think about it like this:

When someone mentions your name, your business or your brand, what do you want them to say or think about? What do you want to be known for?

Personal branding is the process of creating a brand identity for yourself or your business, to help you present yourself better, show your values and what you stand for, and ensures that your target audience knows who you are.

Personal branding is essential for any influencer, business coach, or person who wants to share their story with the world. People have a much higher trust in the influencers they feel they know, even if they never met personally. Think of the influencers that you follow. They have their own target audience, and they use their stories and posts to appeal to different kinds of people.

Some talk about lifestyle, about technology and gadgets whilst others talk about productivity and fitness. All of them have their own audience which are interested in what they post about. And when you mention their names, people will immediately associate them with a specific category. When thinking about fashion, Sarah Zerafa will come to mind, lifestyle would include Tamara Webb, whilst for some good vibes and laughs, we will always mention Danita, the One Chick and a Yorkie gal.

Whether you want to be known as the most entertaining speaker, the G.O.A.T. of entrepreneurs, the Vegan of Malta, or as the person who spends your life giving back to your community, whatever industry you want to make an impact in, creating a personal branding strategy is definitely the place to begin.

What to do next? View the Action Points here to start building your new Personal Branding!

New posts on the series every Tuesday on https://blog.wow.mt

You can start building your online presence by setting up your personal WOW Profile. You’ll get your own personal website, and best of all, it’s free. Find out more on wow.mt

Originally published at https://blog.wow.mt on July 5, 2022.